Fragrance is a big industry. It’s a multi-billion dollar business. I used to love my perfume and was often complimented about my scent. The common misconception is that “fragrance” means perfume. It does NOT. The word “fragrance” is a trade secret in the United States and, thus, companies do not have to disclose the plethora of compounds that make up that word. In fact, the word “fragrance” contains known carcinogens and endocrine disruptors. This word is on many of your every day products including shampoo, conditioner, body lotion, cleaners, laundry detergent, deodorant and a variety of other personal care and household products. When you use a fragrance, it is absorbed directly into your bloodstream in roughly 26 seconds. So essentially, when you are using products that contain the word fragrance you are depositing chemicals right into your blood.